Discover California: Public Service Campaign
Originally established in 1969, the Department of Commerce was tasked with encouraging growth in California's economy, including boosting tourism. Tourism boomed in the Golden State during the second half of the twentieth century, as the population grew and automobile traffic increased following World War II. Public service announcements such as the ones on this audio recording helped advertise California's natural resources and other tourist destinations such as the cities of San Francisco and Los Angeles, injecting capital into the Golden State's economy. The audio clips were also used to disseminate information regarding events and issues that could negatively impact tourism, such as the energy crisis of the early 1970s. Includes nine 30-second public service campaign shorts produced by the California Department of Commerce in the early 1970s, showing the 'Mother Lode,' 'Central Valley,' 'Southern California,' 'San Diego,' Central Coast,' 'Shasta/Lassen Area,' 'San Francisco,' 'Energy Crisis,' and 'Anti Litter.'
Container annotations: Cut No. 1: Mother Lode Cut No. 2: Central Valley Cut No. 3: Southern California Cut No. 4: San Diego Cut No. 5: Central Coast Cut No. 6: Shasta/Lassen Area Cut No. 7: San Francisco Cut No. 8: Energy Crisis Cut No. 9: Anti Litter Produced by: Jerry Vorpahl and Associates, Sacramento. Recorded at: Bill Rase Studios. Announcer: Bill Wittman.
1 Tape of 1
Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the Public domain. No restrictions on use. cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. The California State Archives attempted to find rights owners without success but is eager to hear from them so that we may obtain permission, if needed. Upon request to ArchivesWeb@sos.ca.gov, digitized works can be removed from public view if there are rights issues that need to be resolved.